Guerilla Training Blog by Matt Jones

The New Ultimate Listing Presentation (Part 7)

Imagine what it would be like to be the top listing agent in your market. What if you got to the office and did nothing but talk to sellers and negotiate sales?  What if you actually listed two or three homes every week, without fail? I know it sounds like a lot of listings, and it is, but think of the freedom you’d have!  And if only half of those listings were to sell, (which, by the way, is the national average) you would close over 50 transactions this year ... Read More »

A Great Real Estate Facebook Page

Okay, I’ll admit it… sometimes I’m a Facebook Creeper. This morning I was checking out the page of one of my readers and Facebook friends, Alan Endermann. Alan hails from Mandeville, a city in St. Tammany Parish, Louisiana on the north shore of Lake Pontchartrain across from the city of New Orleans and its south shore suburbs. Alan’s Facebook page is called called Real Estate Gumbo, and it is one of the most impressive real estate pages I’ve seen. I invite you to check it out and see if you ... Read More »

The Anatomy of a Sale

Most of you know that I am a number guy.  I love numbers because numbers don’t lie.  You can always count on them to give you accurate information.  You also know that I am constantly preaching that you should know your marketing numbers, your budget per lead, and your cost per lead.  Some of you have accused me of even nagging about it. As you would probably guess, I practice what I preach. I track my marketing numbers very closely — both for my real estate practice and for my ... Read More »

The Ultimate Listing Presentation (Part 4 of 6)

The Actual Listing Presentation (continued) WHAT’S IN THIS INSTALLMENT? 1. THE ULTIMATE CMA 2. PUTTING THE PIECES TOGETHER 3. ONLY TWO WAYS TO SELL ANY HOUSE In the previous installment, we talked about your becoming the best agent for the job. I mentioned the importance of learning your market statistics and told you exactly how to do that. I discussed how you could increase your credibility and power by arming yourself with some very specific knowledge. I’ll assume that you’ve done your homework now and are ready to learn the ... Read More »

The Most Important 5 Seconds of Any Real Estate Transaction

For every closing… every single deal… there is that one moment… that one crucial moment where things can go terribly wrong but don’t. The “tipping point” of any transaction where if you handle it right the result is a commission check, and if you handle it wrong, there is the frustration of yet another missed opportunity. Sure, you may tell yourself that the lead was just a tire-kicker — a poor quality lead — but in your heart of hearts you know that it really came down to that moment… ... Read More »

Case Study: Michael TenEyck

There are a lot of things I like about my job, but without a doubt, my favorite part of the job is hearing from my readers (and users of my Ultimate Website system). I have received a lot of success stories over the years, and when I can, I like to share them.  I believe that success is contagious. A great success story will inspire you to be successful yourself, and below is a great success story: Michael TenEyck, an agent in Costa Mesa, California, has been using my Ultimate ... Read More »

The New Ultimate Listing Presentation (Part 2)

Allow me to pose a question. What does it take to become the top listing agent in your market? If you’ve ever asked yourself that question, you’re already on your way! You’ve shown that you’re interested in mastering the listing side of our business.  And you’ve acknowledged that you are competitive — very competitive. You’ve shown your desire to become the best at something, so you’re not interested in mediocrity. What if I told you that the difference between a struggling agent and a master listing agent is very small? ... Read More »

LCM Phone Gateway

You already know that our company is a pioneer in online lead capture — in fact, we were featured on CNN back in 2006 when “online” was something unique.  Today everyone’s online.  But people still use the phone too.  In fact, the next time you walk through a crowd, take a minute to look around.  Everyone will be staring at their smart phone.  Phones are here to stay. Did you know that you can apply the same lead capture technology we use online to the telephone?  No, I don’t mean ... Read More »

Online Marketing Webinar Notes

First, I’d like to thank all of you who took time out of your busy day to join me on yesterday’s webinar.  Based on your phone calls and emails, I’d say it was a success.  We covered a lot and based on the questions during the Q&A session, I have some of the sharpest agents among my readers. “Hi Matt! I had trouble getting on the call. is it recorded?” — Jean “Matt,  Excellent presentation, however I had to leave at 11:40 your time, so missed much of the walk ... Read More »

Tony’s Deal

Today I was away from my desk and I missed a call from an agent named Tony who lives in Clearwater, Florida. I didn’t get his permission to share his last name so we’ll just call him Tony C. Tony said he’d been reading my blog and receiving my daily emails for quite a while and he was ready to try out my Ultimate Website. But he had a question first. “How much does it cost?” (After sharing this with my staff I was told we get that question a ... Read More »

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