Guerilla Training Blog by Matt Jones

Hey Eeyore! (Part 1): Quit Griping and Do Something!

Okay, let’s all agree that real estate is bad right now.  I think that’s safe to say, considering that the housing market has taken the biggest hit since the great depression over the past few years.  If that is not your experience, God bless you.  You are very fortunate.  But for most of us, real estate just plain sucks right now. Just when it looked like it was about to bottom out, we learn that the mini-recovery is now grinding to a halt and we are looking at a double ... Read More »

Becoming a Mega-Producer (Part 2 of 7)

First You Need a Plan WHAT’S IN THIS INSTALLMENT? 1.  WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? 2.  STEP ONE: IT ALL STARTS WITH VISION 4.  STEP TWO: REVERSE ENGINEER YOUR SUCCESS WHAT DO ALL MEGA-PRODUCERS HAVE IN COMMON? Okay, so you want to become a mega-producer. That is the most important step — just making up your mind! But how are you going to do it? You have to have a plan. In fact, I don’t know of a single mega-producer who doesn’t have a well thought out business ... Read More »

Guerrilla Marketing for Real Estate

In spite of all the optimism we hear from NAR, based on my interaction with agents today, I think that the reality for many of us in the real estate business is that we are in a very tough time.  Money is tighter than ever and we need to get twelve to fifteen cents out of every dime we spend.  That’s certainly my reality.  Maybe it’s yours. I thought it might be helpful to share a simple way to cut your costs and maybe stretch that money just a little ... Read More »

Quick Answer Series: What Do You Think of “Sphere of Influence” Marketing?

It’s a great supplement to your regular marketing so long as it’s free.  As a stand-alone marketing technique, it is destined to fail, and if executed perfectly will yield you maybe a deal a month.  Statistically, it can never make you a top producing agent, and here’s why. Hundreds of studies have been conducted on social networks.  One of the most popular was by famous author and columnist, Malcolm Gladwell.  In his best selling book, The Tipping Point, he explains that our social networks increase in size as we age, ... Read More »

The Real Estate Buying Cycle (Mastermind Call)

Probably the most important topic when it comes to converting internet business, the following video is the live audio from a FavoriteAgent.com recorded training call held on November 8, 2011.  In it I am teaching our LCM Success Team on the real estate buying cycle and how understanding it will help you to master the art of working with internet customers. Listen in and learn some techniques to use during each of the phases of the buying cycle. After you’ve had an opportunity to listen to the training call, I ... Read More »

Five Steps to Independence

Wow! I think I struck a nerve. My report on Zillow that I published over the weekend quickly became one of the most widely-read and widely-shared articles I’ve ever written. I believe that REALTORS® today, as a whole, have a lot of anxiety about Zillow. And rightfully so. Since my report, I’ve received dozens of emails, calls, and comments from agents who confirmed that the price of real estate leads is skyrocketing. I spoke to agents who use Zillow, Move, Inc. (Realtor.com) and others, and many of them were spending ... Read More »

Prepare for 2014 by Doing Three Things…

In less than two weeks it will be 2014!  Wow, did this year fly by!  I don’t know about you but as I wrap things up for this year, I begin to think about next year.  For years I didn’t think about next year until January, but eventually I realized that if I waited until then, I would end up wasting my first month of the new year. So I began a habit of getting ready for the next year during the final weeks of the current year.  And I ... Read More »

Learning from Failure: Lesson Four.

As I’m sure you know, it is difficult to operate a business in today’s economic climate. It is more difficult to operate a start-up business, particularly a restaurant. That’s why I bought a going concern. During the course of my due diligence, I was given P&Ls for the previous six years of operation, all certified by a CPA. The most recent six months’ financials, however, were not available. I did, however, have numbers from the previous owner that showed consistent sales for those last two quarters, as well the owner’s ... Read More »

Becoming a Mega-Producer (Part 3 of 7)

How to Get the Most Bang for Your Advertising Buck WHAT’S IN THIS INSTALLMENT? 1.  WHY YOU MUST SOLVE THE LEAD CAPTURE PROBLEM FIRST 2.  HOW YOU CAN KNOW EXACTLY HOW MUCH EVERY LEAD COSTS 3.  HOW YOU CAN KNOW WHICH ADS ARE WORKING AND WHICH AREN’T 4.  THE BEST KEPT SECRET ABOUT FINDING NEW BUYER LEADS 5.  HOW YOU CAN BE CERTAIN YOU’LL NEVER VIOLATE THE “DO NOT CALL” REGULATIONS Imagine what it would be like to be the top buyer agent in your market. What if you got ... Read More »

How I Learned a New Trick as an Old Dog

It’s been said that you can’t teach an old dog new tricks.  But I say it might be easier to teach an old dog a new trick than to teach a new dog an old trick.  What do I mean? Most of you know that I encourage my readers to contact me.  In fact, I publish my phone number and email address and welcome the opportunity to talk with other agents from around the country.  It is my favorite part of the job. Well, last week I was at my ... Read More »

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